H&M - good fashion, low prices

A few days ago I was yet again in an H&M shop. Yes, H&M. Even if the two letters are forbidden in the minds of most of the fashion reviewers who look upon themselves as very serious, I like it. Yes, I just like H&M. And this last visit approved my opinion again.

First, H&M has good-looking fashion. I know, the quality, everybody’s talking about the quality. But where are actually the great differences? In these days, in which so much is standardised, the big fashion labels often produce in the same factories like the low-cost companies. And in case the quality however is bad – a T-shirt I’ve paid about $10, $15, I can litter without any teariness (but please, don’t buy shoes at H&M, equal how cheap they are – the shoe soles are really, really thin and every time I walked home from disco – I sometimes do this if there’s no other possibility for me to come home – I had some angry blisters, just after 3 miles or something)

So the fact is, H&M has good-looking fashion on a very low-price range so the quality is insignificant. The next good thing at H&M is that there’s no nasty shop assistant following and asking you every two minutes if you need help – please, appreciate that I don’t need help until I ask something. I mean in expensive shops that’s part of the service, but if I go shopping I only want to have an advice if I ask for. In H&M, nobody asks – I can look as long as I want to – undisturbed. 

So to me, I enjoy going shopping in an H&M store as much as I like wearing designer pieces. But I have just not enough money to pay $100 for every T-shirt or $200 for every jeans. I have no issues with wearing cheap clothing – if it looks good. And H&M perhaps is the low-price shop with some of the best-looking fashion at all.

Finally I small add-on: I actually managed not to buy anything in H&M even if there were some pieces I really liked. But I wanted to handle with the fashion melancholy, you remember my article about this phenomenon? And the good news: It was pretty easy. I tried the pieces, looked at them and enjoyed them. But then I said to myself: “No, you have enough.” It was so simple. I left the shop and was happy because of the shopping. Without spending one cent.

photo by textilwirtschaft.de